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LET’S BAN ANIMAL TESTING IN COSMETICS. EVERYWHERE. FOREVER.
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Did you know that over 80% of countries have no laws around animal testing? Our Forever Against Animal Testing campaign with Cruelty Free International aims to end animal testing in cosmetics worldwide. It’s been the biggest global campaign against animal testing ever. It’s time to wipe out animal testing in cosmetics for good
SO HOW DO WE TEST OUR
PRODUCTS?
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Our products undergo extensive testing to ensure they’re safe and effective but still cruelty-free. We use three main testing methods involving computer data, laboratory-created tissues and people:
1. In-silico (computer-based) analysis uses readily available, existing data to help us to assess the suitability of similar materials through extrapolation.
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2. Laboratory-produced EpiSkin is grown from human skin cells. It allows us to conduct safety checks on cells that react in virtually the same way as human skin, without harming any people or animals.
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3. Finally, to ensure good tolerance on people, we will often test our products using patch testing. This involves placing a very small amount of product on a person's skin to ensure that it is safe and effective, usually at the final stage of testing a new formula.
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4. We will also carry out controlled user trials where people test our products for both skin compatibility and cosmetic effectiveness, under the supervision of medical experts when required.
All cosmetics companies can adopt these kinds of cruelty-free testing methods. That’s what we’re fighting for worldwide with our Forever Against Animal Testing campaign.
